The young woman giving out leaflets for Gym Box (remember them and their Chav Fighting classes?) has a jacket adorned with the words "Get the body your partner always dreams of."
So I pluck up the courage to ask her...
"What's the body your partner always dreams of?"
"James? He dreams of a body that's dismembered, caked in dried blood, bruised black and blue, oozing with pus, crawling with maggots and smelling to high heaven. But that's James and he has a vivid imagination which doesn't switch off when he goes to sleep."