For every book sold, £3.63 goes direct to Comic Relief. To buy, it costs £12.72 including £3.76 postage and packing. Which may not seem very charitable but it's better than 10p from a £2.00 sandwich at Sainsbury's. And if it's going to be done, it's the best return you could hope for. The publishers are making nothing out of the sales but publicity. The contributors are making nothing out of the sales but a wider audience. Shit, I'm not selling this very well, am I?
Yes, there are the usual A-list bloggers there but also a lot I haven't heard of before. And as far as I know this is the first anthology of (hopefully funny) bloggers' writing ever assembled in Britain. So I'd probably buy it even if some of the money wasn't going to charity.