Jade Goody's funeral, on April 4th, will be a "Jade Goody production", according to her publicist, Max Clifford.
Large television screens are to be installed outside her local church for the thousands of members of the public likely to turn up.
The funeral will not, however, be broadcast live on Channel 4. Davina McCall will not whip up the crowd into a frenzy of tears. Attendees will not hold up signs saying "Hello Mum" or "Living The Dream".
It will be a dignified affair. Big Brother obsessives have grown up a lot over the last few months. They now know it's no good living the dream if the dream ends up as a nightmare. Look at Chantelle, falling in love with gorgeous posh Preston, ending up with that little London runt Jermaine.
Life is shit for almost everybody and fame doesn't change that. Reality has kicked in for the reality massive. They will never again be able to watch a young woman on Big Brother without thinking of the future consequences. They will never want to get too attached to strangers ever again. If you hurt when a stranger hurts just how much are you going to hurt when someone close to you hurts?
Britain has grown up.