"No. But I can see how people get into it. It's Noel. It would be nothing without him."
Noel Edmonds. you either hate him or love him. I know this because I can see the love in the contestants' eyes. That attractive, presumably intelligent young psychology graduate would let him clamber all over her, she loves him so much.
The fat man thinks Noel's a mate. Noel calls the contestants by their nicknames. He shortens their names to be chummy. "Nichola" becomes "Nick". Nichola loves it even though she only gets called "Nick" by her best friends. Noel's one of her best friends and in addition, is an incredibly attractive man with that glint in his eye.
The "banker" phones Noel to offer the contestant a deal. Noel's on the contestant's side. He's on all our sides. He calls the banker "Scrooge". It is Christmas, after all.
People in the audience shout things out. The sort of cheeky things that a child might shout out if allowed in the studio. Although this is a show for adults, they all seem very childlike. And for their childlike comments, Noel rewards them with a little Christmas box with some money in. He's still got that glint in his eye.
This is an adult show. The excitement of losing or winning large sums of money is blatantly sexual. A television company without vision would have chosen an obviously modern sex symbol such as Vernon Kaye to present this show. But the company knew about the millions of people who had their loins enflamed for the first time watching Swap Shop or Noel's House Party. Whole families used to come together at Christmas as Noel made the day of a terminally ill child. And would there be a thriving swinging or dogging scene today without the groundwork done by Noel's Swap Shop?
I've a feeling this is the ghost of Christmas future.